Associated with
Christian Kletzl
5 min read
Welcome to the era of Signal-based GTM
Not much is predictable in the world of B2B revenue, but I can confidently predict this: 2024 will put the final nail in the coffin of spray-and-pray prospecting.
What's next? We will see a rise in more relevant, intentional, personalized outbound triggered by buying signals plus end-to-end workflows.
The result will be smarter outbound via Signal-based GTM.
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