A conversion goal is a website goal that requires a user to take a specific action, like purchasing a product, submitting a form, or signing up for an email newsletter, on your company's site. You can set multiple types of goals for your strategy.

The important part with goal setting is that you make your goals measurable. If you can't measure how your campaign's performing, you won't know if it's driving results or needs to change. When you choose the best types of website conversions for your business, you'll get better results from your site.