6 min read
Marketing: Stop Creating So Much Content
One thing is clear: the B2B buying journey is increasingly resembling its B2C counterpart. With B2B buyers spending a significant portion of their time online, the temptation for marketers to flood the digital sphere with content is strong.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
IDC
Featured by Goldcast
