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The Underlying Equation for B2B Marketing ROI
Associated with
Eric Westerkamp Eric Westerkamp
Misha Salkinder Misha Salkinder
Tracy Earles Tracy Earles
Posted Sep 14, 2024 • 9 min read
The Underlying Equation for B2B Marketing ROI
CaliberMind CaliberMind

Tracy Earles from NetApp joins Eric Westekamp and Misha Salkinder of CaliberMind to explore the complexities of measuring B2B ROI in large enterprises, the challenges of pipeline attribution, and the strategies that can help you optimize your marketing investments.

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