In today's hyper-connected world, organizations are always walking the delicate balance between what and how to present critical information to end users. The need to control, manage and mold the narrative quickly is just as critical as the narrative itself. Especially given how quickly information needs to travel – across teams, regions, add sometimes even continents. "Communication, in all of its forms, is happening at an even faster pace than ever before. Every single organization, globally, has the need to control what they want their end users to see, when they want them to see it and for how long they want them to engage with that content," explains Matt Simpson, Head of Design for Tiled. "This need to share and engage with their audience isn't new. The way we've been doing it so far just hasn't been effective."