UserEvidence

UserEvidence

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Proving Marketing's Impact Is More Than Justifying Spend
Proving Marketing's Impact Is More Than Justifying Spend
Oct 02, 2024
Podcast Episode
UserEvidence UserEvidence
The Customer Evidence Gap: Why Your Buyers Aren't Convinced-And How To Win Them Over
Unlocked
The Customer Evidence Gap: Why Your Buyers Aren't Convinced-And How To Win Them Over
Sep 09, 2024
Report
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Measuring the ROI of events
Measuring the ROI of events
Oct 05, 2024
Video
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Don't confuse demand creation with brand awareness
Don't confuse demand creation with brand awareness
Sep 04, 2024
Podcast Episode
UserEvidence UserEvidence
The art of setting strategic goals
The art of setting strategic goals
Oct 04, 2024
Video
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The power of brand
The power of brand
Sep 09, 2024
Video
UserEvidence UserEvidence
The #1 Reason B2B Deals Are Stalling
The #1 Reason B2B Deals Are Stalling
Oct 24, 2024
Article
UserEvidence UserEvidence
Don't Play It Safe With Your Content POV
Don't Play It Safe With Your Content POV
Oct 16, 2024
Podcast Episode
UserEvidence UserEvidence
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Proving marketing's impact is more than justifying spend
Proving marketing's impact is more than justifying spend
Oct 02, 2024
Podcast Episode
UserEvidence UserEvidence
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What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
Oct 26, 2024
Podcast Episode

Latest Content

UserEvidence UserEvidence
The Ultimate Customer Survey Playbook
The Ultimate Customer Survey Playbook
Jul 10, 2025
Article
UserEvidence UserEvidence
How Grammarly Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)
How Grammarly Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)
Jun 30, 2025
Article
UserEvidence UserEvidence
UserEvidence and G2 Launch Integration to Turn Reviews into Actionable Customer Evidence
UserEvidence and G2 Launch Integration to Turn Reviews into Actionable Customer Evidence
Jun 27, 2025
Article
UserEvidence UserEvidence
The product messaging reframe that changed everything with Irena Kin @ Grammarly
The product messaging reframe that changed everything with Irena Kin @ Grammarly
Jun 25, 2025
Video
UserEvidence UserEvidence
Episode 4: The Long Game with Evan Huck
Episode 4: The Long Game with Evan Huck
Jun 25, 2025
Video
UserEvidence UserEvidence
What I Learned From 3 Original Research Projects That Actually Worked
What I Learned From 3 Original Research Projects That Actually Worked
Jun 05, 2025
Article
UserEvidence UserEvidence
Episode 3: The Long Game with Evan Huck
Episode 3: The Long Game with Evan Huck
May 25, 2025
Video
UserEvidence UserEvidence
Episode 2: The Long Game with Evan Huck
Episode 2: The Long Game with Evan Huck
May 25, 2025
Video
UserEvidence UserEvidence
How Customer Evidence Changed My Approach to Product Launches (And Made Me a Better Product Marketer)
How Customer Evidence Changed My Approach to Product Launches (And Made Me a Better Product Marketer)
May 20, 2025
Article
UserEvidence UserEvidence
Insights From 200+ Customer Marketers On How The Role Is Changing
Insights From 200+ Customer Marketers On How The Role Is Changing
May 01, 2025
Article

Articles

94
The Ultimate Customer Survey Playbook
The Ultimate Customer Survey Playbook
How Grammarly Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)
How Grammarly Scaled Their Customer Storytelling Engine (While Keeping The Team Lean)
UserEvidence and G2 Launch Integration to Turn Reviews into Actionable Customer Evidence
UserEvidence and G2 Launch Integration to Turn Reviews into Actionable Customer Evidence
What I Learned From 3 Original Research Projects That Actually Worked
What I Learned From 3 Original Research Projects That Actually Worked
How Customer Evidence Changed My Approach to Product Launches (And Made Me a Better Product Marketer)
How Customer Evidence Changed My Approach to Product Launches (And Made Me a Better Product Marketer)
Insights From 200+ Customer Marketers On How The Role Is Changing
Insights From 200+ Customer Marketers On How The Role Is Changing
Building a Customer Evidence Program: Making Sure Your Hard-won Evidence Gets Used
Building a Customer Evidence Program: Making Sure Your Hard-won Evidence Gets Used
The Customer Marketing Landscape Is Blowing Up-Here's Why That's a Good Thing
The Customer Marketing Landscape Is Blowing Up-Here's Why That's a Good Thing
Building a Customer Evidence Program: How To Build Your Customer Evidence Library
Building a Customer Evidence Program: How To Build Your Customer Evidence Library
The Best Ways To Collect Customer Evidence
The Best Ways To Collect Customer Evidence
Customers Won't Go On Record? Here's 10 Creative Ways to Use Anonymous ROI Stats
Customers Won't Go On Record? Here's 10 Creative Ways to Use Anonymous ROI Stats
Building a Customer Evidence Program: Finding your Evidence Gap & Making a Plan
Building a Customer Evidence Program: Finding your Evidence Gap & Making a Plan
5 Brands Thinking Differently About Case Studies and Nailing It
5 Brands Thinking Differently About Case Studies and Nailing It
Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?
Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?
Who the Heck Owns Customer Evidence? (If You Can't Answer This In Your Org...Give This A Read)
Who the Heck Owns Customer Evidence? (If You Can't Answer This In Your Org...Give This A Read)
Need More Customer Evidence But Don't Know Where To Start? We've Got Your Playbook.
Need More Customer Evidence But Don't Know Where To Start? We've Got Your Playbook.
Why Every Product Marketer Needs a Charter (and How I Built Mine at UserEvidence)
Why Every Product Marketer Needs a Charter (and How I Built Mine at UserEvidence)
What To Do When Your Customers Won't Go On The Record
What To Do When Your Customers Won't Go On The Record
How to Build Trust With the Most Skeptical B2B Buyers
How to Build Trust With the Most Skeptical B2B Buyers
Bitly's Formula for Measuring The Impact of Customer Marketing
Bitly's Formula for Measuring The Impact of Customer Marketing
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Case Studies

2

eBooks

1

Podcast Episodes

53
The 3 Ways Your Marketing Team Needs To Be Using AI
The 3 Ways Your Marketing Team Needs To Be Using AI
Is AI a Trust-Killer or Trust-Accelerator?
Is AI a Trust-Killer or Trust-Accelerator?
How To Build Signal-based Marketing Plays
How To Build Signal-based Marketing Plays
Is Gating Your Content Hurting Buyer Trust?
Is Gating Your Content Hurting Buyer Trust?
Which Channels Should I Prioritize This Year?
Which Channels Should I Prioritize This Year?
We're Forgetting This Crucial Piece of Building Buyer Trust
We're Forgetting This Crucial Piece of Building Buyer Trust
EPISODE 23 What's the Real Impact of Original Research?
EPISODE 23 What's the Real Impact of Original Research?
EPISODE 24 The Best Way To Beat Out Buyer Skepticism
EPISODE 24 The Best Way To Beat Out Buyer Skepticism
What effective content distribution actually looks like with Ross Simmonds @ Foundation
What effective content distribution actually looks like with Ross Simmonds @ Foundation
Finding Customer Evidence In Unexpected Places with Kaylee Edmondson, Founder @ DemandLoops
Finding Customer Evidence In Unexpected Places with Kaylee Edmondson, Founder @ DemandLoops
Does a B2B podcast actually work? | The Proof Point
Does a B2B podcast actually work? | The Proof Point
Our Downloads Plateaued...What's Next?
Our Downloads Plateaued...What's Next?
When Does AI Hurt Your SDRs?
When Does AI Hurt Your SDRs?
Is a Major Product Pivot Death for a Brand?
Is a Major Product Pivot Death for a Brand?
The brand crisis that's lengthening your sales cycle
The brand crisis that's lengthening your sales cycle
The Brand Crisis That's Lengthening Your Sales Cycle
The Brand Crisis That's Lengthening Your Sales Cycle
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What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Don't Play It Safe With Your Content POV
Don't Play It Safe With Your Content POV
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
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Reports

2

Videos

63
The product messaging reframe that changed everything with Irena Kin @ Grammarly
The product messaging reframe that changed everything with Irena Kin @ Grammarly
Episode 4: The Long Game with Evan Huck
Episode 4: The Long Game with Evan Huck
Episode 3: The Long Game with Evan Huck
Episode 3: The Long Game with Evan Huck
Episode 2: The Long Game with Evan Huck
Episode 2: The Long Game with Evan Huck
Episode 1: The Long Game with Evan Huck
Episode 1: The Long Game with Evan Huck
The 3 ways your marketing team needs to be using AI | The Proof Point
The 3 ways your marketing team needs to be using AI | The Proof Point
AI: trust-killer or trust-accelerator? | The Proof Point
AI: trust-killer or trust-accelerator? | The Proof Point
Is gating your content hurting buyer trust? | The Proof Point
Is gating your content hurting buyer trust? | The Proof Point
This is how you differentiate in a saturated market with Peter Mahoney @ GoTo
This is how you differentiate in a saturated market with Peter Mahoney @ GoTo
How to build signal-based marketing plays | The Proof Point
How to build signal-based marketing plays | The Proof Point
How to get C-suite buy-in for non-measurable marketing with Mac Reddin @ Commsor
How to get C-suite buy-in for non-measurable marketing with Mac Reddin @ Commsor
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
The crucial piece of building buyer trust | The Proof Point
The crucial piece of building buyer trust | The Proof Point
Which channels should I prioritize this year? | The Proof Point
Which channels should I prioritize this year? | The Proof Point
Why EVERY B2B platform should have an interactive demo
Why EVERY B2B platform should have an interactive demo
How do you measure the success of marketing experiments? with Pranav Piyush @ Paramark
How do you measure the success of marketing experiments? with Pranav Piyush @ Paramark
NOBODY CARES how you achieved the goal
NOBODY CARES how you achieved the goal
Are you READY to lead marketing at a startup?
Are you READY to lead marketing at a startup?
This is how most marketing leaders FAIL
This is how most marketing leaders FAIL
This is THE framework for saying "no" to your CEO
This is THE framework for saying "no" to your CEO
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Webinars

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articles
2
case studies
1
ebook
53
podcast episodes
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reports
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videos
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