Your Clients Are Taking Their Digital Marketing In-House: What Can You Do About it?
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Posted Jun 17, 2022 14 min read
Your Clients Are Taking Their Digital Marketing In-House: What Can You Do About it?

Have you seen the trend of agency clients going the route of in house marketing? Let's look at the numbers and what you can do about them. In 2021, 41% of brands decided to sack their digital marketing agency and take their digital marketing activities in house instead. As you can see by the downward trend of agency revenue over the last 20 years, that statistic is only going to increase: Change in Agency Revenue in the United States From 2001 to 2020 I'm guessing you already knew this, though. But do you know why it's happening? More importantly, do

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