Are you tired of hitting a wall every time you try to get leadership to buy in for your social media initiatives? If you're managing social media for a retail brand, you've probably experienced that frustrating moment when you're passionately explaining the potential impact of a new campaign, only to be met with doubting looks and questions about social ROI. What if you could transform those skeptical executives into your biggest social media champions? In this recap of an Social Pulse: Retail Edition episode, guest Adam Buchanan talks about with host Agorapulse's Chief Storyteller Mike Allton. Adam has mastered the