Posted Sep 17, 2021
•
3 min read
How Current Used Influencer Marketing to Acquire and Engage Two Million Users in a Year
Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.
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