How B2B Companies are Adapting to the Product-Led Movement, Part 1: Sales – Reprise
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Scott Britton Scott Britton
Evan Powell Evan Powell
Jason Rozenblat Jason Rozenblat
Kristi Bjornaas Kristi Bjornaas
Posted Jun 15, 2021 4 min read
How B2B Companies are Adapting to the Product-Led Movement, Part 1: Sales – Reprise

I was delighted to host a recent Revenue Collective webinar about how B2B companies are getting on board with the rise of product-led growth. It's a huge switch for the industry – buyers got accustomed to PLG in their B2C experiences, and now they're increasingly frustrated with the old-school sales-led process where they need to jump through all those hoops just to buy your product.

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