If there's one thing the team at Umault would love to see left behind in 2019, it's the limits that the terms "B2B" and "B2C" marketing put on the creative process (and also vertical cell phone videos but that's not relevant to this post). Businesses don't market to businesses. We market to people. Real ones who thought The Rise of Skywalker was flawed but emotionally satisfying and that more people should watch Jane the Virgin. At the end of the day, both you and your clients go home and want to be entertained by the same movies and shows. So when it comes to video marketing, why do we forget about entertainment? That's why we propose that we all start using B2P marketing: business to people.