As the omnichannel buying experience dissolves the boundaries between the offline and online customer journey, multi-location brands have recognized the necessity of agile CX strategies and technologies. With consumers demanding human connections with the brands they buy from, it's time for businesses to up their game - or risk falling behind.

In 2023, brands must power up their CX to listen more deeply, engage authentically, and build stronger relationships with their customers in real-time. Savvy businesses will look for opportunities to:

1. Expand their brand's omnichannel CX strategy
2. Offer customers precise and personalized buying experiences
3. Be authentic and transparent in every consumer interaction
4. Invest in smart technology that captures the chatter that matters from their virtual treasure trove of unstructured data