More Doctors Smoke Camels Print Ad - Swipe File
Posted May 1, 2021 1 min read
More Doctors Smoke Camels Print Ad - Swipe File

Ok....this didn't age very well, but the underlying principles of it are solid: The ad gives strong social proof showing that doctors prefer the product. It has a "sciency-sounding" phrase at the bottom called the "T-Zone." The product is clearly highlighted in text and photo.