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Non-Profit Marketing / Convince & Convert / Case Studies
How This B2B Brand Marketed With Happy People Instead of a Huge Budget
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Kristen Matthews Kristen Matthews
Posted Jul 1, 2014 • 5 min read
How This B2B Brand Marketed With Happy People Instead of a Huge Budget
Convince & Convert Convince & Convert

When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here's how they activated their best brand advocates to gain 190 qualified referrals.

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