Countless retail marketers are wrestling with how to make influencer marketing work for their specific location and their customer base-and that's exactly what our guest today is here to help with.

In this recap episode of Social Pulse: Retail Edition, powered by Agorapulse, Chief Storyteller Mike Allton talks to Lindsey Naber, the senior director of brand marketing at Rawlings Sporting Goods. Lindsey leads national marketing efforts while working directly with B2B customers, including retailers, team dealers, and catalog internet accounts to ensure proper brand representation across all channels.