Lifecycle emails are a powerful tool for engaging and retaining your audience. By sending targeted, personalized emails at critical points in a customer's journey, you can keep them interested, informed, and eager to continue interacting with your brand.

But, businesses often get stuck in the trap of using email exclusively for demand generation. This is a missed opportunity, as marketers can use lifecycle emails throughout the entire customer journey to build stronger relationships and drive deeper engagement.

From awareness to consideration, conversion, and retention, lifecycle emails are essential to your lifecycle marketing strategy. Here's everything you need to know:

What is lifecycle email marketing?
Three lifecycle email best practices
Six lifecycle email marketing examples