Soaring pet ownership and adoptions have created a market opportunity for businesses in the pet insurance industry. Multiple startups, as well as generalists like Geico (which teamed up with Embrace, a long-standing pet insurance provider), have launched pet services in the past two years, making the space much more competitive as it increases in market size.

To help navigate this burgeoning industry, we used Similarweb Research Intelligence to analyze pet insurers in the U.S. Our competitive set includes Nationwide (under petinsurance.com), Pet Plan, Figo, Pet First, ASPCA Pet Insurance, Trupanion, Healthy Paws, Pets Best, Embrace, and newer providers like Pumpkin and Spot Pet Insurance.