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Posted Nov 20, 2020
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4 min read
Publicity Marketing: Starbuck's Pumpkin Spice Latte
The titles revel in their bias without a hint of self-consciousness: In Defence of Pumpkin Spice, Confessions of a Basic White Girl, and In 2020, Pumpkin Spice is the Guilty Pleasure We All Deserve. These editorials come from some usually quite stuffy news sources – Time, The Inquirer; even CNBC is getting in on the [...]
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