On this episode of Event Marketers Live series, Nikki Sherin, Head of Marketing, Corporate Events at Broadcom, and Kathryn Frankson, Global Director of Marketing at Money 20/20, delve into crucial topics that every event marketer should master. Discover the perfect balance between lead generation and audience engagement, and learn how to align teams seamlessly, both divisionally and across business units. Nikki and Kathryn share their wealth of experience and expertise, providing invaluable insights and actionable strategies to elevate your event marketing game. Whether you're a seasoned professional or just starting out, this episode is a must-watch for anyone seeking to create unforgettable and impactful events.