Beyond the need to just create fresh content, the Avanan Marketing team also wanted to start doing more personalized campaigns to resonate with prospects and increase conversion. One of the standout achievements was their Phishmas campaign where Avanan saw open rates of 54% for the Tofu-generated emails, a significant leap from the baseline of mid-20%. Tofu performed account research surfaced through Tofu Insights and paired that with Avanan's core messaging to create hyper-personalized and compelling emails that were on-brand.