In this episode of GTM in the Tofu Bowl, Elaine sits down with David Yockelson, Distinguished VP & Fellow at Gartner, to unpack the future of AI in go-to-market strategy. From aligning sales and marketing, to the real meaning of "agentic workflows," to the hype (and reality) around signals and orchestration - this conversation dives deep into where AI is truly moving the needle.

If you're a GTM leader, marketer, or founder trying to navigate AI's role in growth, this episode is packed with insights on how to think about ICPs, trust phases with AI, agent adoption timelines, and how to actually experiment without wasting time.