In our latest episode of Cheat Codes, we're joined by Content Strategist and Futurist Noz Urbina. Founder of OmnichannelX and Urbina Consulting, Noz shares his tips on how to ditch the publishing mindset and start putting your customer first. He gets personal with his own lessons learned from over 20 years in the business, and shows the benefits of turning content into building blocks for omnichannel experiences, as we look to the connected future with Web 3.0 and the metaverse.