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Posted Jun 7, 2023
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2 min read
What is Account-based mapping & overlapping (ABM) & how next-gen PRM software platforms are enabling easy ABM for the modern sales ecosystem?
ABM flips the marketing funnel by targeting high-value accounts specifically, prioritizing quality over quantity. It fosters transparency and coordination within the sales ecosystem, leading to higher conversion rates through personalized solutions. Overall, ABM enhances marketing and sales effectiveness by focusing on targeted strategies for key accounts.
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