WHY MARKETING SHOULD RUN SALES (+ HOW TO DO IT)
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WHY MARKETING SHOULD RUN SALES (+ HOW TO DO IT)
Everyone Hates Marketers Everyone Hates Marketers

Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers.

Here's a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle's firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen.

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