How is AI revolutionizing marketing and business operations? Srinivas Attili, Senior Director of Data & AI CoE at Juniper Networks, shares fascinating insights into harnessing the power of AI for hyper-personalization, real-time customer engagement, and autonomous decision-making.
Discover how Juniper Networks achieved remarkable milestones like:
- Driving a $1 billion marketing pipeline through data-driven tactics
- Delivering tens of thousands of hyper-personalized messages
- Increasing lead conversions by 45% with AI-powered scoring
Srinivas dives deep into developing homegrown AI safety models, setting guardrails without stifling creativity, and educating teams on responsible AI usage. He also shares strategies for successful enterprise AI adoption-from experimentation to scaling POCs to production.
Looking to the future, Srinivas envisions AI evolving from a co-pilot to an autopilot for businesses. He explores the potential of agentic frameworks for autonomous decision-making and AI-driven operating systems that can manage entire business functions.
This conversation is packed with actionable insights and thought-provoking ideas for marketing professionals, business leaders, and anyone curious about the future of AI.
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