The 8 Step Guide for Successful Key Account Management (KAM)
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Monika Gotzmann Monika Gotzmann
Tamara Schenk Tamara Schenk
Olivier Riviere Olivier Riviere
Posted May 7, 2018 4 min read
The 8 Step Guide for Successful Key Account Management (KAM)
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Key account management (KAM), or strategic account management, refers to the process of identifying or targeting key accounts, which have strategic value, and developing a deeper, more meaningful, mutually beneficial relationship with them. This post provides an 8 step guide to put you on the right path to KAM success.

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