Associated with
Monika Gotzmann
Tamara Schenk
Olivier Riviere
Posted May 7, 2018
•
4 min read
The 8 Step Guide for Successful Key Account Management (KAM)
Key account management (KAM), or strategic account management, refers to the process of identifying or targeting key accounts, which have strategic value, and developing a deeper, more meaningful, mutually beneficial relationship with them. This post provides an 8 step guide to put you on the right path to KAM success.
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