Companies are continually seeking innovative strategies to enhance brand awareness, engage potential clients, and drive growth. One such strategy that has gained remarkable traction is influencer marketing. According to a 2023 Ogilvy report, 75% of B2B companies are already utilizing influencers, with 93% planning to increase their use in the coming year. If you are not using influencer marketing for B2B, you may be missing out on a powerful tool for reaching new audiences and fostering engagement.