Arrow left
Attribution / Google / Case Studies
IPG Mediabrands improves time spent on Le Petit Marseillais website
2 min read
IPG Mediabrands improves time spent on Le Petit Marseillais website
Google Google

The French body wash brand wanted better results from its paid search strategy. Partnering with IPG Mediabrands, it used Search Ads 360's machine learning algorithms to increase online sessions and decrease cost-per-conversion.

Other content from Google
Explore all
How The North Face used Tag Manager 360 to increase conversions by 3X
Case Study
How The North Face used Tag Manager 360 to increase conversions by 3X
Reckitt US boosts its connected TV strategy with Display & Video 360
Article
Reckitt US boosts its connected TV strategy with Display & Video 360
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Case Study
Mitsubishi Motors Canada uses propensity modeling to increase conversion rate
Riot Games uses Google Marketing Platform to level-up their player base
Case Study
Riot Games uses Google Marketing Platform to level-up their player base
Explore more in Attribution
Explore all
🧃
How the Tough Get Going: Women Sales Leaders on Reaching Your Goals, Even in Challenging Times
eBook
How the Tough Get Going: Women Sales Leaders on Reaching Your Goals, Even in Challenging Times
The Friday Concentrate #18: B2B Marketers, Stop Apologizing
Article
The Friday Concentrate #18: B2B Marketers, Stop Apologizing
WordPress 103: How To Set Up Your WordPress RSS Feed
Article
WordPress 103: How To Set Up Your WordPress RSS Feed
WordPress 102: How To Track Visitors on WordPress
Article
WordPress 102: How To Track Visitors on WordPress
Featured by CoHost
State of Podcast Agencies Report
Featured
Report
State of Podcast Agencies Report
CoHost Claimed CoHost