In 2020 TripAdvisor found that 44% of people are more likely to take a road trip compared to other forms of travel after the coronavirus pandemic. Discover Bristol was ready to increase their tourism by capturing that percentage of localized, road-tripping travelers. Partnering with Relic Agency, a full-service advertising agency, they utilized Choozle's geoframing capabilities through Factual to run brand awareness campaigns for Discover
Bristol in pursuit of increasing tourist visitation in a travel market that was still reopening post-pandemic.