Why B2B marketers are moving past measuring leads and toward influencing accounts
Associated with
Randi Barshack, Randi Barshack,
9 min read
Why B2B marketers are moving past measuring leads and toward influencing accounts

Why are more B2B marketers moving toward ABM? Focus is shifting from lead volume to close rates and revenue impact. And with ABM tech, you can show those results in one simple dash. Here's how.

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