Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations . These distinct relationships require tailored strategies, workflows, and systems to succeed. That's why having the right PRM software is crucial. Traditional Partner Relationship Management platforms were built for the channel-structured Discover the must-have PRM software features for managing both channel and alliance partners effectively. From deal registration to co-selling tools, learn how Partner Relationship Management platforms can streamline collaboration, boost partner performance, and drive scalable growth.