Associated with
Jake Brereton
Posted Mar 18, 2021
•
9 min read
5 Reasons Customer Success is the Secret Sauce of Great Product Launches | Customer Success and Product Experience Software | Gainsight
However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch.Here are five reasons why:
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