Anne Popolizio The Value of Paid Social for Your Lead Gen Strategy Paid social is a powerful way to grow your email list. It helps you reach a cold audience who doesn't know yet but needs you. It helps you retarget people who have engaged with your content or visited your website. But an often overlooked reason value of paid social is its ability to run controlled experiments quickly. Paid social gives us the ability to A/B test our content in a way that organic social does not. We can run...