Getting Down in the Weeds on Pricing and Packings with Dan Balcauski from Product Tranquility
Listen now
Don't fall behind.
Keep up with your peers on The Juice.
Keep up with your peers on The Juice.
Get access to this piece, and so much more. Start a free account on The Juice and we'll send you
weekly emails sharing which podcasts, blogs, guides, etc. are trending with other marketing or
sales pros. We call it the Top 5!
Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products.
On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value.
He shares why freemium models almost never work and why he hates the term "product market fit."
Other content from
The Juice
![Navigating the Golden Age of Storytelling: The Enduring Power of Content Marketing [Guest Feature]](https://main-app-production-public.s3.amazonaws.com/zzfldpogscnk6eu640fa7znk6viz "Navigating the Golden Age of Storytelling: The Enduring Power of Content Marketing [Guest Feature]")
Featured by The Juice
