Does product marketing deserve a new name?
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Isabelle Dumont Isabelle Dumont
Posted May 20, 2022 3 min read
Does product marketing deserve a new name?

My name's Isabella Dumont, I'm the SVP of Marketing Engagement at Cowbell Cyber. I want to talk to you about something near and dear to my heart: product marketing. But what is product marketing? And is that really the best name for it?

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