The "Wild West" Era Of Digital Advertising Is Ending
Associated with
Joanna O'Connell Joanna O'Connell
Tina Moffett Tina Moffett
Posted Aug 17, 2021 4 min read
The "Wild West" Era Of Digital Advertising Is Ending

The third-party cookie is riding off into the sunset, ending the Wild West era of digital advertising. What comes next? The answer is complicated, but the opportunities are many, explain VP, Principal Analyst Joanna O'Connell and Principal Analyst Tina Moffett in this week's What It Means.