The Four Stages of Video Adoption
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Posted Sep 24, 2020 4 min read
The Four Stages of Video Adoption

As a business professional, you know the importance and value of getting face to face, building trust, and investing in relationships. But how often are you relegating your most important and valuable messages to faceless, digital communication - to plain, typed-out text? You and the people you're reaching out to deserve better. Tens of thousands of your peers in all kinds of roles and industries have pioneered a more effective way to connect and communicate. Together with these innovators and early adopters, we've developed the "relationships through video" philosophy and practice over the past decade. "Tens of thousands of people are already doing this. And we'll help you join them." Want to do the same? To get started, it's helpful to know what successful video adoption looks like.   And it looks something like this: 1. Most of your team is sending several videos each day or each week based on specific triggers, time blocking, and/or automation. 2. The motivations for and execution of video messaging are aligned with individual, team, and company goals. 3. You're generating hours of face-to-face time through video that would be hard to achieve any other way. You and your team are getting face to ...