Trust matters when it comes to relationships. Therefore, it matters when it comes to the customer experience. People line up at the Apple Store's Genius Bar in part because they've come to trust that they will get a great customer experience. Whether you're a B2B or B2C, how can you build trust with your customers? To find the answers, I connected with Charles H. Green, CEO of Trusted Advisor Associates. He's the author of Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships and The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust. He likes to create trust by focusing on building a long-term relationship instead of focusing on a one-time transaction. For a constructive conversation packed with practical advice for building trust and relationship, enjoy this episode.   Better Ways to Build Trust with Your Customers (and Future Customers) To hear this episode and others like it, subscribe to The Customer Experience Podcast in Apple Podcasts by clicking here. You can also listen to every episode in Spotify, Google Podcasts, or Stitcher. Each podcast recording is embedded into its companion blog post like this one! Hear the entire conversation with Charlie Green right here [read more...]