Apple Podcasts | Google Podcasts | Stitcher | Spotify   If you've been thinking at all about implement video into your sales process, your customer success playbooks, or anywhere else along the customer journey - and let's face it, you pretty much can't be a video denier anymore - you're going to love this episode. There's been a ton of talk about video lately – and the conversation's changing. It's not just about that highly produced video with fancy lights, expensive equipment, background music, and a team of hired hair stylists. Instead, you're seeing and hearing more about simple, personal videos. Think about these casual and conversational videos as video voicemails used for 3 main reasons: to communicate more clearly to connect with people more effectively to convert at a higher rate This style of video is something that I have been working on with the team at BombBomb for about 10 years now. We literally wrote the bestselling book on it (Rehumanize Your Business, Wiley, 2019). We've got about 1,000 people in our database who've sent 1,000 or more videos each. And I've recorded and sent 10,000 myself. This approach to video messages applies to you whether you're ...