There is no doubt that retail can feel chaotic; in-store and behind-the-scenes. For retail marketing teams, even with months of meticulous planning, the juggle of multiple campaigns and co-ordination of internal and external stakeholders can impact operational effectiveness, and risk revenue opportunities.
Gavin Watson, Senior Industry Lead, APJ at monday.com sits down with Jessica Chalmers, Marketing Manager, Local Area & B2B at Priceline, to share her experience navigating retail chaos and achieving control and visibility with the help of monday.com.