Posted Jun 3, 2020
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4 min read
Channel Partner Spotlight: Celebrating the Value in the Value-Added Reseller
Today's blog features a channel partner known for connecting products with the end-user, the value-added reseller. As we define their role within the sales channel, begin to ask yourself the following questions: what role does the value-added reseller play in my industry? How can my business benefit from a partnership? And how can I begin to develop a stronger business relationship?
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