Every digital marketer knows that social media is constantly evolving. It seems as though every month, there are new tools, platforms, and features being developed - shifting the way we, as both consumers and businesses, engage with social media.  It can get overwhelming.  Yet, this is also what makes it such an exciting field to work in. As a social media agency, you're constantly learning and challenged to innovate. You become adept at adapting quickly. The question is: How can you work smarter to stay ahead of the curve?  You need to embrace common challenges so you know how to