Posted Dec 9, 2021 • 4 min read
Stop Creating Content to Satisfy Your Vanity Metrics and Start Creating Content to Build Affinity

Adam Cohen is the Director of Marketing at Campaign Monitor and wrote an insightful contribution to The Modern Day Marketer's Guide to Turning Down the Volume Game and Turning Up Quality Content eBook. His piece pushes marketers to focus less on vanity metrics and focus more on building affinity with their audience.

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