Whether you're a veteran car salesman or you're new to the job, your goal is obviously to do more than just start working at a car dealership. You don't want to learn how to be a car salesman. You want to learn how to be a great car salesman – one that has no problem increasing appointments, show rates, engagement, sales and beyond.

In this article, we'll dive deep into everything you need to know about becoming a car salesman on your own terms. You'll provide you with some top tips to enhance your car sales skills and keep you up to date on what you need to do to embrace car salesman tactics in the digital age.

Obviously, the best practices of automotive sales training have changed a lot over the last year, what with the still ongoing COVID-19 pandemic and social distancing measures that are still in place. There has been a significant shift towards buying cars online, because that's okay – this is nothing if not an opportunity just waiting to be taken advantage of by savvy car salesmen like yourself.

Over the last few years, there has been a significant shift in consumer behaviors brought on by a perception of shady salespeople, being pressured at the dealership and more. Buying a car is a significant investment and it's always an emotional purchase, so it's important for you to understand that the best strategy always starts with improving the car buying experience and tailoring it to each buyer who walks through the door