Black Friday.
It's a word pairing capable of producing an almost Pavlovian response. Simply hearing its name in the wind can have us reaching for our wallets, pulling out our credit cards, and making a beeline for that "Buy Now" button.

And it's almost here. Yep – the seductive siren song of Black Friday is back for another year on November 25, ready to lure bargain-hungry consumers back into the arms of its irresistible discounts.

Below, you'll find everything you need to know about Black Friday statistics, from 2020 and 2022 through to Black Friday's history.
And what does this year have in store? We'll tell you using data from Similarweb's unique data, providing insights on traffic, trends, and shopper behavior.