This guide prepares you to get a handle on your new IP's reputation, warm it up the right way, and improve email deliverability by providing the following:

• An IP address definition and how its reputation affects email delivery.

• A suggested warmup schedule so you can start sending emails over a new IP address without experiencing email delays or delivery failures.

• A sample newsletter and transactional IP warmup approach.

• Top tips to help you along the way.