Scott Brinker, is the VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. He's also our guest on this episode to make sense of it all for the rest of us and break down his new "Martech for 2024" report. In our conversation, we talk about the "hack-pack-stack" approach to building your tech stack, he explains to me why "composability" is the key to creativity in Operations, and of course, I couldn't let Scott leave without him teaching me some real, tactical use cases for AI in Operations.