Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency | Account-Based Marketing – Demandbase
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Bonnie Thomas Bonnie Thomas
Posted Jan 7, 2021 4 min read
Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency | Account-Based Marketing – Demandbase

Marketing efficiency is about good data. Think of data as the dock from which you launch your investment decisions and set sail towards sales performance.

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