If you're working in university administration, you're already hyper-aware of the fact that a large majority of your school's students are glued to their phones daily. After all, 98% of college students use social media, according to Experian. Students are frequent users of multiple social media platforms and often use a combination of social platforms that include Facebook, Instagram, YouTube, and TikTok. According to MSSmedia's article, "Social Media Habits of College Students by Platform," Gen Z is spending almost 4.5 hours a day on social media. Though some universities may view social media as a distraction from students' education, social