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Associated with
Jesse Friedman
Siddhartha Kathpalia
Jacob Swiss
Ryan Osman
Mariana Bonanomi
Jay Baron
Trenton Romph
Gabriele Dane
Posted Jan 27, 2022
•
11 min read
Is A/B testing still relevant in B2B marketing?
We've been hearing some conversations around whether product marketers think that A/B testing is still useful, particularly for those with larger companies.
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